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Google has ushered in a significant development for the cryptocurrency sector by enabling advertisements for Bitcoin exchange-traded funds (ETFs) on its search engine, effective since January 29. This strategic move aligns with Google’s December 2023 policy update, providing clarity on advertising guidelines for cryptocurrency trusts. The revised policy allows certified advertisers to target U.S. audiences with their cryptocurrency products and services. The global application of this policy marks a more inclusive approach to cryptocurrency-related advertisements on the platform. This adjustment signifies a departure from Google’s comprehensive ban on crypto-related ads implemented in 2018, a measure intended to address concerns about risks and fraud in the then-unregulated cryptocurrency market. The reintroduction of crypto ads, subject to stringent certification requirements, indicates the maturation of the industry, a heightened level of regulatory clarity, and an increasing recognition of digital currencies as a legitimate asset class.
