Today, Google has revised its advertising guidelines, now permitting cryptocurrency trusts, such as Bitcoin Exchange-Traded Funds (ETFs), to promote their products. Spot Bitcoin ETF issuers such as BlackRock and Franklin Templeton have wasted no time in marketing their fund, with advertisements already starting to emerge.

This revision comes at an interesting time as the discussion around Bitcoin ETFs continues to gains momentum, after the US Securities and Exchange Commission (SEC) approved the first batch of spot Bitcoin ETFs in the country. Google’s decision to allow advertising for Bitcoin ETFs provides these financial instruments with a much broader reach and exposure to a wider…

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