In recent years (past the initial buzz around NFTs in 2021), brands in Web3 have focused mainly on building Web3 loyalty programs — which are an incredibly effective way for brands to find more dynamic ways to engage and retain consumers.

But here’s the kicker: Web3 loyalty programs are about more than just loyalty — and they are just the tip of the iceberg in many ways. 

The real magic in Web3 loyalty programs isn’t just the coveted act of retaining consumers, but as we like to say in Web3, what happens under the hood. This is where things get really interesting.

In other words, the next big trend in Web3 after loyalty may very well be a more efficient and engaging form of…

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