Web3 Watch: Crypto commercials are back

Nearly two years after Matt Damon declared that “fortune favors the brave” during Super Bowl LVI, commercials are once again fashionable in crypto.

After FTX’s demise led to a PR nightmare for the celebrities and venues associated with its advertising, crypto commercials took on a decidedly more muted tone for a long while. But that seems to be changing, now that Bitwise, Hashdex, and VanEck are all jockeying for better positioning in the bitcoin ETF “Cointucky Derby.” Each have released mobile-focused ad videos in the past two weeks. 

Bitwise employed a spin on beer brand Dos Equis’ well-known “The Most Interesting Man in the World” ad campaign in its commercial,…

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