Nearly two years after Matt Damon declared that “fortune favors the brave” during Super Bowl LVI, commercials are once again fashionable in crypto.

After FTX’s demise led to a PR nightmare for the celebrities and venues associated with its advertising, crypto commercials took on a decidedly more muted tone for a long while. But that seems to be changing, now that Bitwise, Hashdex, and VanEck are all jockeying for better positioning in the bitcoin ETF “Cointucky Derby.” Each have released mobile-focused ad videos in the past two weeks. 

Bitwise employed a spin on beer brand Dos Equis’ well-known “The Most Interesting Man in the World” ad campaign in its commercial,…

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