Google updates its crypto ad policy ahead of possible bitcoin ETF approvals

Google has announced an update to its crypto ad policy.

The update will allow advertisers to offer US ads for “Cryptocurrency Coin Trusts” starting Jan. 29 of next year. 

Google defines the trusts as “financial products that allow investors to trade shares in trusts holding large pools of digital currency.” Google did not immediately respond to a Blockworks request for clarification on the example.

Right now, Google’s policy allows ads for NFT games, companies that accept crypto and licensed providers of crypto exchanges and wallets. 

Initial coin offerings (ICOs), gambling ads and staking NFT games are prohibited. 

Back in September, Google loosened its policy around NFT…

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