In a subtle yet significant move, Google has quietly adjusted its Crypto Ad Guidelines, ahead of the anticipated launch of a Bitcoin Exchange-Traded Fund (ETF) in the US. 

Beginning January 29, 2024, the search giant’s revised policy will permit advertisers offering “Cryptocurrency Coin Trusts” targeting the United States, provided they meet specific requirements and gain Google’s certification.

This development marks a notable shift from Google’s historically cautious stance toward cryptocurrency-related advertisements. The company had previously imposed embargoes on all manner of crypto ads, citing concerns about potential fraud and misleading promotions. However, as the crypto landscape…

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