Crypto players skip Super Bowl ads, plot other marketing opportunities

After a handful of crypto firms spent big money on Super Bowl advertisements in 2022, fewer chose to do so in 2023. That number went to zero on Sunday night. 

While no crypto-focused spots appeared during action breaks of a four-plus-hour NFL championship game between the Chiefs and 49ers, segment firms are not completely ditching marketing efforts this year.

Crypto exchange Coinbase, which featured a QR code during its 2022 Super Bowl spot and sat out the game 2023, chose to launch a stablecoin-focused campaign the day after the 2024 matchup.

In the publicly listed company’s newest spot, a melancholic Abraham Lincoln notes the penny’s lost role as a physical means of exchange. The…

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