Get ready for the next crypto marketing surge, but don’t expect it in your inbox.

Consider how financial institutions market their ETFs. Some, like VanEck, target the Web3 community publicly on platforms like X. That is visible to everyone. 

But most firms will market their ETFs to their traditional audience, the traditional way: private, 1×1 outbound marketing and events. The recipients of this campaign will be traditional finance stalwarts, more familiar with blue chips than private keys.

Imagine a financial advisor with a sales target emailing their affluent clientele. They’re sharing articles about blockchain technology’s potential, discussing the impressive ROI of the…

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Marathon Digital continues to expand its footprint as part of diversification efforts that double as cost-reduction measures ahead of the bitcoin halving.

The Florida-based bitcoin miner is building a new 27-megawatt project in Paraguay powered by hydro energy. This marks Marathon’s second international deployment, the company said Tuesday. 

Marathon is partnering with Penguin Infrastructure Holding to establish a new operation near Paraguay’s Itaipu Dam. The company said it aims to achieve 1.1 exahash per second (EH/s) of computing power by the beginning of next year.

Charlie Schumacher, Marathon’s vice president of corporate communications, told Blockworks in an email there are…

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Vietnamese Web3 coalition Ninety Eight, creator of the Coin98 decentralized finance (DeFi) ecosystem, has launched a $25 million ecosystem fund dedicated to accelerating Web3 startups in Asia.

According to the Nov. 7 announcement, the fund will provide financial and strategic support for selected startups. In addition, startups can use the firm’s existing Viction layer-1 blockchain infrastructure for low-gas fee transactions and enhanced security. 

Another key aspect of the Ninety Eight Ecosystem Fund is its native token, $C98, designed initially as a wallet token. The $C98 token allows users to store, send, receive, and manage crypto assets, as well as connect to decentralized…

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Ordinals, a BRC-20 token collection minted on the Bitcoin blockchain, have surged by 40.8% in the past 24 hours to $10.19 after listing on crypto exchange Binance.

According to Binance’s Nov. 7 announcement, traders can now trade Ordinals (ORDI) against Tether (USDT), Bitcoin (BTC), and the Turkish Lira (TRY). Binance claims that it did not charge developers any listing fees for the ORDI token and that withdrawals will open on Nov. 8. As part of initial incentives, the first 1,000 users who deposit at least 72 ORDI to the exchange received a 50 USDT trading rebate voucher. 

“ORDI is a relatively new token that poses a higher than normal risk, and as such will likely be subject to high… Read more on Cointelegraph

Custodia Bank is now offering to hold bitcoin for businesses, as the crypto-friendly company looks to tout a different custody model than some competitors. 

Custodia’s Bitcoin custody platform, designed for fiduciaries, investment advisers, fund managers and corporate treasurers, is now operational in select US states, the company said in a Tuesday X post. 

Certain bitcoin custody models have become “infamous,” Custodia CEO Caitlin Long said in the company’s bitcoin custody white paper — noting the failures of Mt. Gox, FTX and Prime Trust.  

Custodia looks to offer a “property-rights-respecting bitcoin custody service” by using segregated accounts, Long added, which…

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Supply chain management has become a complicated issue for many industries in recent years — none more so than food and agriculture. When you’re in the business of ensuring essential, but perishable, goods get to where they’re supposed to go in a reliable and timely fashion — and are of the quality consumers deserve and expect — an accurate, real-time tracking system is invaluable.

That’s why some food and agricultural businesses are looking into using blockchain technology. With its clear transparency and traceability advantages, verifying the origin, handling and quality of food products is easier for all parties. A business that publicizes its use of blockchain technology…

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Who is this person anyway?

Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, explains that having a celebrity in your corner can turbocharge your NFT collection.

Zhao’s first Simp DAO and NFT collection, IreneDAO, started with a floor price that was basically pocket change in ETH.

“I think it was about zero-point-something ETH,” Zhao recalls.

However, the game changed for Zhao when controversial YouTube star Logan Paul threw in around a quarter of a million dollars in January 2022.

“The next day, I woke up, the floor price went up five times when Logan Paul bought about 20 pieces or something. I was…

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