Get ready for the next crypto marketing surge, but don’t expect it in your inbox.

Consider how financial institutions market their ETFs. Some, like VanEck, target the Web3 community publicly on platforms like X. That is visible to everyone. 

But most firms will market their ETFs to their traditional audience, the traditional way: private, 1×1 outbound marketing and events. The recipients of this campaign will be traditional finance stalwarts, more familiar with blue chips than private keys.

Imagine a financial advisor with a sales target emailing their affluent clientele. They’re sharing articles about blockchain technology’s potential, discussing the impressive ROI of the…

Read more on Blockworks