Solana advocates like to drive home the merits of relatively cheap transaction fees on the blockchain, especially in relation to gas paid in ether, on Ethereum mainnet.

A new marketing campaign tokenizes that narrative in the form of LFG, or LessFnGas, which launched on New Year’s Day.

The project targets Ethereum users who have spent at least 2 ether (ETH) in gas fees, offering them LFG tokens through an airdrop. Holders of eligible wallets can specify a Solana address to receive the newly created token.

As of 9 am ET, the project said on X that more than 45,000 wallets had claimed the LFG token.

But while the airdrop itself was promoted by Solana co-founder Anatoly Yakovenko,…

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