How MITH brought Jack Harlow fans to the blockchain

Jack Harlow concert-goers scanned QR codes on their phones before entering the multi-platinum rapper’s show on Monday in Lexington, KY. 

What they may not have known was how their entry had been facilitated by blockchain tech.

MITH is a Polygon-based fan engagement startup that partnered with Harlow to offer on-chain VIP tickets for the rapper’s recent mini-tour in Kentucky. The company created on-chain records of attendance at the shows, but its founders told Blockworks they are taking a “mullet” approach to get users on board — Web2 in the front, Web3 in the back. 

In the future, MITH will launch platforms for creatives to monetize fan interactions and for fans to accrue…

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