Who is this person anyway?

Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, explains that having a celebrity in your corner can turbocharge your NFT collection.

Zhao’s first Simp DAO and NFT collection, IreneDAO, started with a floor price that was basically pocket change in ETH.

“I think it was about zero-point-something ETH,” Zhao recalls.

However, the game changed for Zhao when controversial YouTube star Logan Paul threw in around a quarter of a million dollars in January 2022.

“The next day, I woke up, the floor price went up five times when Logan Paul bought about 20 pieces or something. I was…

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