OKX wants to build a ‘generational brand’ like Fidelity, says CMO

OKX’s chief marketing officer Haider Rafique wants OKX to be as trustworthy as Fidelity. 

In an interview with Blockworks, Rafique explained how he’s approaching the company’s rebranding, advertising and the overall state of crypto.

In December 2022, OKX announced that it was planning to rebrand from OKEx to OKX. Rafique helped lead the rebranding, and acknowledged that the campaign has been tough.

“There’s still an appetite to push and bring utility,” he added. 

The company is looking to build itself as a “generational brand” like Fidelity, a brand that Rafique himself trusts.

Read more: Tech-first, trust-next: OKX’s roadmap for regaining consumer…

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