Hashdex has put out a new bitcoin ad, marking the latest effort to bring investor eyes to the space ahead of the US Securities and Exchange Commission’s ruling on spot bitcoin ETFs.

It comes nearly two weeks after Bitwise turned heads with a commercial featuring actor Jonathan Goldsmith, perhaps best known for his role as “the most interesting man in the world” in Dos Equis beer ads.

The Brazil-based asset manager is one of more than a dozen fund issuers with filings in front of the regulator. The SEC is expected to rule on a proposal by Ark Invest and 21Shares — as well as potential others — by Jan. 10. 

Read more: As bitcoin ETF saga hits possible homestretch, here’s what…

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