Dear crypto: If you want to beat Wall Street, focus on treasury management

As the giants of the financial world enter the arena, this is a critical do-or-die moment for crypto natives.

The cryptocurrency market is going through some major changes as traditional financial institutions increasingly dive into their world. Take PayPal, for example, which launched its own stablecoin in August 2023, marking a significant milestone as the first major US financial company to do so. 

Another noteworthy event is the US Securities and Exchange Commission’s acceptance of BlackRock’s application for a bitcoin ETF in July 2023. While not a full approval, this move signals a growing, if tentative, acknowledgment of cryptocurrencies as a legitimate asset class.

This wave…

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