The metaverse technology company Improbable has announced in an end-of-the-year statement on Dec. 18 that it had sold its Web3 gaming venture, The Multiplayer Group, to Keywords Studios for £76.5 million ($97.1 million).

Herman Narula, the co-founder and CEO of Improbable, called Keywords “a like-minded business partner” and said he was delighted to see MPG embark on a new chapter. Keywords works with large names in the gaming industry, such as Activision Blizzard, Bethesda, Zenimax, Epic, and 2K.

“Nurturing and fostering ventures across Sports, Web3 and fashion is at the heart of our philosophy and allows us to realize lasting value.”

Narula said this deal is a part of its…

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