Bitwise launches crypto ETF media campaign with ‘The Most Interesting Man in the World’

Actor Jonathan Goldsmith, who appeared as ‘The Most Interesting Man in the World’ in an advertising campaign for Dos Equis beer, is reviving his persona to promote Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Management.

In a Dec. 18 post on X — formerly Twitter, Bitwise released an ad spot with Goldsmith showing the ‘Most Interesting Man’ in an upscale bar as he often did in the beer commercials. However, rather than saying his signature “Stay thirsty, my friends” over a Dos Equis bottle, the actor had a crypto-focused message for viewers:

“You know what’s interesting these days? Bitcoin. Look for Bitwise, my friends.”

A word to the wise, from a man of…

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