Bitcoin ETF commercials have been all the rage this week. The latest one to grace the small screen, from fund manager VanEck, is chock full of bitcoin Easter eggs. VanEck is one of more than a dozen firms trying to get a spot bitcoin ETF out the door.

The setting for the ad takes place in Pubkey, a New York-based bitcoin bar. Pubkey teased in a post on X that people could head to “the NOOK” in the bar to find some leftover swag.

“Just some tea-ser. All Bitcoiners in NYC need to make the pilgrimage to Pubkey if they haven’t checked it out yet,” VanEck posted in a follow-up tweet. 

The commercial includes a number of bitcoin references, from the obviously displayed Bitcoiners…

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