Hashdex | Bitcoin ETF Ad Campaign

In the race for the U.S. Securities and Exchange Commission’s (SEC) nod on Spot Bitcoin Exchange-Traded Funds (ETFs), a marketing war has erupted among asset managers vying for approval. With anticipation high, the SEC’s delay has set the stage for potential approvals, amplifying the spotlight on these digital asset products.

In recent weeks, asset management firms Hashdex and Bitwise have intensified their promotional efforts through engaging ad campaigns. Hashdex’s advertisement, reminiscent of the skepticism around emerging technologies in the 1980s, cleverly draws parallels between the initial doubts surrounding home computers and the current sentiment towards…

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