Marketing Bitcoin to Gen-Z

Gen-Z is, without a doubt, the most tech-savvy generation. Growing up with technology from day one, they possess an innate understanding of digital platforms and navigate the online world with ease. This generation’s familiarity with technology makes them naturally inclined towards innovations like Bitcoin, often dubbed the “Internet of money”. However, traditional marketing strategies such as print ads, billboards, and TV commercials will fall flat with this audience, so how do you reach them?

Understanding Generational Differences

Before diving into effective marketing strategies for Gen-Z, let’s compare them with previous generations.

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