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Ripple President Monica Long positions 2024 as the landmark year for cryptocurrency’s move into the mainstream, driven by growing institutional interest. Long’s vision, highlighted in recent statements, underscores the crucial role of blockchain technology in the financial sector’s evolution. Her insights were shared at the Newcomer Banking Summit, emphasizing blockchain’s potential to revolutionize financial access in collaboration with traditional banking institutions.
This prediction aligns with a rising tide of both retail and institutional engagement in the crypto arena. Long’s concept of “cryptoization” in developing markets, where cryptocurrencies are increasingly preferred over local currencies, supports her expectation of widespread institutional adoption next year. With Ripple already leading innovations in cross-border payments and decentralized finance—earning accolades like the FinTech Breakthrough Award 2024—Long’s forecast heralds a pivotal year ahead for the crypto world.
