Cetera, a leading wealth management firm with over $190 billion in assets, has embraced the cryptocurrency wave by approving four Bitcoin exchange-traded funds (ETFs) for its platform. This move enables Cetera’s 12,000 affiliated financial advisors to offer their clients access to Bitcoin investments through the Invesco Galaxy Bitcoin ETF, Franklin Bitcoin ETF, Fidelity Wise Origin Bitcoin Fund, and Blackrock iShares Bitcoin Trust. The decision reflects Cetera’s strategic approach to incorporating Bitcoin into investment portfolios, backed by the ETF providers’ proven track records. Starting March 25, Cetera will provide specialized training on these Bitcoin ETFs, aiming to align with the growing institutional interest in cryptocurrency. This initiative follows the SEC’s recent approval of 11 Bitcoin ETFs, highlighting a bullish trend in the market and expanding Bitcoin’s appeal among investors. With ownership numbers significantly rising, Cetera’s move signifies a growing acceptance of Bitcoin in mainstream finance.

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