LATSET: Cash App’s Bitcoin Investment Is Long-Term Strategy, Says Block’s CFO

Block Inc. is heavily investing in Bitcoin, viewing it as a pivotal technology that could revolutionize the speed and cost of financial transactions globally. The company plans to allocate 10% of its gross profit from Bitcoin-related products each month to further its cryptocurrency holdings, according to Chief Financial Officer and Chief Operating Officer Amrita Ahuja.

Ahuja highlighted Bitcoin’s potential to make financial services more accessible and affordable, particularly for under-served consumers who currently face high transaction fees. Block’s strategy involves using its Bitcoin investments to gain deeper insights into cryptocurrency management and market dynamics.

This commitment is part of a broader vision articulated by Block founder Jack Dorsey, who believes Bitcoin could level the playing field for businesses and consumers worldwide. The firm’s focus on Bitcoin is seen as a long-term investment in creating a more inclusive financial ecosystem.


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