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Marti Technologies is making a bold move by allocating 20% of its cash reserves into Bitcoin as part of a new corporate crypto treasury strategy. The company may increase its crypto holdings to 50%, and could also invest in other digital assets like Ethereum and Solana. This decision reflects rising confidence in cryptocurrencies as long-term stores of value, especially in today’s inflationary and financially uncertain environment.
CEO Oguz Alper Oktem stated the move shows the company’s belief in Bitcoin and other digital assets as viable alternatives to gold and hard currencies. He called the strategy a prudent way to manage treasury reserves. All digital assets will be stored through a regulated, institutional-grade custodian, and will follow strict security, legal, and reporting standards.
Founded in 2018, Marti is Turkey’s leading mobility platform, offering ride-hailing, e-mopeds, e-bikes, and e-scooters. The company went public in 2023 through a SPAC merger and has a market capitalization of approximately $185 million.
