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Know Labs has announced a major leadership shift as fintech investor and former Ripple Chief Risk Officer Greg Kidd steps in as CEO and Chairman. His firm Goldeneye 1995 LLC is acquiring a controlling stake in the health-tech company through a deal involving 1,000 Bitcoin and cash to retire debt and boost operations.
This move marks a bold step into crypto with Know Labs adopting a Bitcoin-focused treasury strategy. The Bitcoin holdings will become a key asset on the company’s balance sheet representing 82% of market capitalization. The firm will also use a new valuation metric based on net asset value to better reflect its crypto holdings and attract forward-thinking investors.
Founder Ron Erickson will take on the role of Vice Chairman and lead a new division focused on non-invasive health diagnostics. The deal is seen as a transformative moment aligning the company with digital finance and long-term growth through crypto integration. The transaction is expected to close in Q3 2025.
