Dynamic Yield by Mastercard, a digital personalization and artificial intelligence subsidiary of Mastercard, announced the launch of its Shopping Muse generative AI chatbot assistant for ecommerce on Nov. 30. 

The AI system was revealed in a company blog post. According to Dynamic Yield, Shopping Muse is “an advanced generative AI tool that revolutionizes how consumers search for and discover products in a retailer’s digital catalog.”

Shopping Muse generative artificial intelligence

Generative AI systems, such as OpenAI’s ChatGPT and DALL-E, are designed to convert colloquial user commands into text, video, audio, or even computer code.

In the case of Shopping Muse, users can make…

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