Crypto in the well and snake villain star in FCA’s pixelated animation

The United Kingdom’s financial regulator, the Financial Conduct Authority (FCA), has vigorously promoted its marketing rules for crypto firms since they were published in June. It’s now found a way to bring them to life, in the form of a pixelated Wild West cartoon to enlighten investors. 

A minute-long animation mimicking the style and sound of a video game appeared as an MP4 file on the FCA’s website on Dec. 13. The cartoon isn’t presented as part of a press release but is listed as a standalone, with no caption or explanation around it, on the publications page.

The cartoon explains how to judge whether crypto companies play by the FCA’s marketing rules. Crypto promo campaigns…

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