Web3 tools powered by layer-1 blockchain Solana are driving tangible returns and delivering deep customer data insights, according to prominent mainstream brands and companies that attended Solana Breakpoint.

The four day conference hosted in Amsterdam in 2023 attracted a wide variety of businesses and projects from Web2, Web3 and traditional backgrounds. A prominent takeaway was adoption of Solana-based tools and services innovating payments and loyalty programmes.

Boba Guys, a growing United States-based bubble tea brand in the mold of Starbucks, unpacked how its pilot programme for a new customer loyalty app delivered insightful data while seemingly incentivizing customers to return to…

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