WisdomTree is set to add a slate of digital funds to its “blockchain-enabled” consumer app by the end of the year, executives said Friday. 

The company, which managed roughly $94 billion in assets as of Sept. 30, continues its bid to cement what WisdomTree CEO Jonathan Steinberg reiterated to be the firm’s “first-mover status” in tokenization. 

It launched WisdomTree Prime in July and expanded the app’s reach to residents in 11 additional states earlier this month. 

The app offers access to nine digital funds — with share ownership records kept on the Stellar or Ethereum blockchains — as well as dollar and gold tokens, bitcoin (BTC) and ether (ETH).

Steinberg said…

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