Pudgy Penguins had receded a bit from headlines after a late 2023 that saw the NFT collection turned intellectual property brand roll out its plushy toys in stores and tease an online game.

But that shifted this week when the collection’s parent company, Igloo Inc, raised $11 million in a round led by Founders Fund to develop a layer-2 blockchain called Abstract, Decrypt reported.

Igloo Inc quietly launched in June as Pudgy Penguins’ parent company, aiming to drive “the consumer crypto revolution.” Now, the Founders Fund-led round went to Igloo, and its Abstract layer-2 is meant to be the “chain built for the next generation of consumer crypto.”

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