Using blockchain in finance to establish more efficient markets is one of the technology’s most logical applications. Whether you call it decentralized finance, open finance, or simply crypto, there are benefits to its enhanced transparency, automated accounting and reduced counterparty risk.

The trillion-dollar question is, where are the apps to onboard the masses?

Heron Finance, an US Securities and Exchange Commission-registered investment advisor (RIA), is swooping in to provide investors with a robo-advisor for private credit markets via the Goldfinch protocol, both of which are developed by Warbler Labs.

It’s a bid to democratize access to an asset class previously reserved…

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