Visa is releasing a Web3 loyalty service that involves gamified giveaways and immersive treasure hunts, the digital payments giant announced Thursday. 

The customer engagement platform, named the Visa Web3 Loyalty Engagement Solution, will let brands create digital wallets where they can store reward points and experiences on behalf of consumers. 

According to customer experience and loyalty management firm Bond’s The Loyalty Report, which interviewed over 60,000 consumers globally, many customers are looking to be rewarded for engaging and interacting with brands and not simply for purchasing their goods or services. 

Specifically, the report noted that customers are more likely…

Read more on Blockworks