The music industry could learn a few lessons from blockchain

I spent twenty years building digital music applications and businesses, most recently Beats Music and Apple Music, previously with Yahoo!, Winamp, Topspin and Beastie Boys. 

Today, I work at Ledger and espouse the utility of crypto instead, so I’m often asked the question, “What about music on the blockchain?” 

“Meh,” is my standard response. 

I don’t see the innovation or consumer need in asking people to buy digital music NFTs like they bought CDs, or trying to shoehorn digital ownership into streaming services meant to compete with Spotify. Listening to music on the internet is a solved problem, and music listeners don’t need the help of a blockchain to hear what…

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