A bitcoin ETF hopeful has upped its marketing game a few weeks before the US Securities and Exchange Commission is expected to rule on spot bitcoin ETFs.  

An ad posted to X Monday morning by crypto asset manager Bitwise reflects the types of efforts industry watchers have said are likely to be commonplace once such funds launch.   

“You know what’s interesting these days?” says actor Jonathan Goldsmith, known for playing the most interesting man in the world in Dos Equis beer ads. “Bitcoin.”

He adds: “Look for Bitwise, my friends.”

An extended version of the ad, posted later, shows Bitwise Chief Investment Officer Matt Hougan delivering the same line before Goldsmith…

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