The US Securities and Exchange Commission is on the cusp of potentially approving a swathe of spot bitcoin exchange-traded funds (ETFs) simultaneously.

This move could ignite a competitive scramble among more than a dozen firms eager to launch these products, offering both institutional and retail investors a diverse range of options. Some are likely to look beyond just company brands and prices, industry watchers said. 

The fund issuers with planned spot bitcoin funds have already sought to differentiate themselves from competitors.

Read more: Lucky 13? Where spot bitcoin ETF proposals stand ahead of judgment day

Firms in the running are already strategizing to stand out in a crowded…

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