A growing number of public companies are stuck in limbo—technically solvent, but strategically stalled. Growth has evaporated. Stock prices have languished. Reinvestment opportunities are unclear or underwhelming. These companies aren’t broken—they’re just drifting.

They’ve become what markets call zombie companies: firms that generate enough to survive, but not enough to excite. And in today’s capital environment, stagnation is no longer neutral—it’s dangerous.

This is where a Bitcoin treasury strategy comes in.

What Is a Bitcoin Treasury Strategy—and What Problem Does It Solve?

At its core, a Bitcoin treasury strategy means converting a portion of idle…

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