Steak ‘n Shake plans to open Bitcoin Conference 2026 with a themed “Bitcoin Milkshake,” deepening a broader pivot that now spans payments, treasury strategy, and employee compensation in Bitcoin. The limited-time drink presumably will debut on April 27, across participating locations as the chain positions itself as the fast-food brand most aligned with Bitcoin culture.

The company teased the “Bitcoin Milkshake” on X and “new plans”, calling the milkshake the best way to start Bitcoin Conference 2026 and featuring branding tailored to conference attendees and Bitcoin fans. The rollout targets visitors heading to the annual gathering and regular customers who already…

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