Long before bitcoin existed, Ricardo Salinas Pliego was learning about hard money at the family dinner table.

Born in Mexico City in 1955, Salinas is the founder and chairman of Grupo Salinas, a corporate conglomerate with interests in telecommunications, media, financial services, and retail. In 1987, he took over from his father as CEO of Grupo Elektra — originally a family-owned furniture manufacturing company founded in 1906 by his great-grandfather — and refocused it on appliances, electronics, and consumer credit for Mexico’s emerging middle class. 

Today, his empire includes Banco Azteca, TV Azteca, and dozens of other enterprises spanning the country.

But…

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