Lessons From Running Bitrefill, Premier Bitcoin E-Commerce Platform

Company Name: Bitrefill

Founders: Sergej Kotliar + others

Date Founded: 2014

Location of Headquarters: Stockholm, Sweden

Amount of Bitcoin Held in Treasury: Undisclosed

Number of Employees: 76

Website: https://www.bitrefill.com/

Public or Private? Private

Since 2014, Bitrefill has been helping users spend their bitcoin and other cryptocurrencies on everything from gift cards to mobile phone top ups to eSims.

One might think that, after a decade, the company’s leadership has uncovered the secret to growing Bitrefill with relative ease. However, one of Bitrefill’s co-founders and its CEO, Sergej Kotliar, says that the company still faces a number of challenges in broadening its user…

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