JP Richardson, co-founder and CEO of Exodus Movement (NYSE American: EXOD), opened part of the Exodus Summit today in Omaha, Nebraska, with an announcement about where he thinks the company’s customers already are.

Exodus is becoming the official payments partner of the UFC, Richardson said, with the partnership going live June 1. 

This launch coincides with the UFC staging its “Freedom 250” fight event on the White House lawn to mark the 250th anniversary of the United States, making it the first UFC event held on those grounds. Branding will appear inside the octagon, in broadcast spots, and through activation footprints at the venue itself.

“As the fans walk…

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