WisdomTree‘s head of product Jason Guthrie says the blockchain industry is in its “selling books” phase similar to Amazon’s early days, with massive expansion ahead as financial services adopt on-chain infrastructure to reduce costs and improve efficiency.

“Right now as an industry we’re selling books but we’re going to go into all of these new spaces,” Guthrie told Benzinga at Consensus 2025, drawing parallels between crypto’s current state and Amazon’s evolution from bookseller to cloud computing giant.

“Anyone that saw Amazon in the ’90s would never have pictured AWS.”

WisdomTree, a traditional asset management firm with $115 billion in assets under management,…

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