Wealth management and financial advisory firm Cetera Financial Group has taken a significant step to adopt bitcoin investments by approving the usage of four U.S. spot bitcoin Exchange-Traded Funds (ETFs) for its extensive network of 9,000 affiliated professionals. This decision marks a notable pivot toward embracing digital assets within the traditional finance sector.

The selected ETFs are BlackRock’s IBIT, Fidelity’s FBTC, Franklin Templeton’s EZBC, and Invesco’s BTCO. Cetera cites these issuers’ track record in successfully launching new product strategies, coupled with their comprehensive resources, tools, and knowledge, as key factors in their selection.

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