The United Kingdom’s financial regulator, the Financial Conduct Authority (FCA), has vigorously promoted its marketing rules for crypto firms since they were published in June. It’s now found a way to bring them to life, in the form of a pixelated Wild West cartoon to enlighten investors. 

A minute-long animation mimicking the style and sound of a video game appeared as an MP4 file on the FCA’s website on Dec. 13. The cartoon isn’t presented as part of a press release but is listed as a standalone, with no caption or explanation around it, on the publications page.

The cartoon explains how to judge whether crypto companies play by the FCA’s marketing rules. Crypto promo campaigns…

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