If you want the cleanest window into how Bitcoin moved from the edges of finance to the front page of Bloomberg tickers, talk to someone who’s shipped products through all the awkward stages.

Elliot Johnson has. As CIO and COO of Evolve ETFs, he filed for a Bitcoin ETF back in 2017, got told “no,” kept building, and then launched the Evolve Bitcoin ETF with his team (TSX: EBIT) in February 2021.

In June 2025, Evolve added a 1.25x daily exposure fund (TSX: LBIT) for investors who like the accelerator pedal.1

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In the early days, buying bitcoin meant wiring money to an unfamiliar exchange and praying you hadn’t…

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