Cathie Wood’s Ark Invest is strengthening its commitment to Bitcoin with new ETF filings designed to appeal to a broader range of investors. On October 14, the firm submitted proposals to the U.S. Securities and Exchange Commission (SEC) for a Bitcoin Yield ETF and two ARK DIET Bitcoin ETFs, offering yield generation and downside protection strategies.

The Bitcoin Yield ETF aims to provide regular income by using options-based strategies like covered calls while maintaining BTC exposure. Meanwhile, the ARK DIET 1 ETF offers 50% downside protection with gains triggered after a 5% quarterly rise, and DIET 2 provides 10% protection with gains even if Bitcoin stays flat. These innovative approaches target both income-seeking and risk-averse investors.

The filings arrive as the SEC accelerates crypto ETF approvals and institutional demand grows. With market volatility top of mind after a $1 trillion crypto market wipeout, Ark’s specialized ETFs could boost confidence and attract more capital into Bitcoin.