Publicly traded firm Strategy has strengthened its crypto portfolio by acquiring 220 Bitcoin worth $27.2 million between October 6 and 12, at an average price of $123,561 per BTC. The move reinforces the company’s long-term commitment to Bitcoin as part of its treasury management strategy.

Formerly known as MicroStrategy, the company has shifted its focus toward Bitcoin treasury solutions and institutional adoption, steadily increasing its holdings over time. This latest purchase highlights Strategy’s position as a leading corporate holder of digital assets and signals growing confidence in Bitcoin’s role as a store of value.

The company’s continued investment mirrors a broader trend among institutions reallocating reserves into crypto amid changing economic conditions. Support from major investment firms for similar strategies further reflects rising mainstream acceptance, positioning Bitcoin as a key asset in corporate treasury portfolios.