India’s e-commerce titan, Flipkart is teaming up with Polygon Labs to enhance its FireDrops loyalty program using Web3 technology. Already popular with over 3 million users, predominantly women, this move aims to build an Ethereum-based Layer 2 network for better growth and engagement. The program, known for rewarding users with NFTs, is set to transform online shopping experiences. This initiative parallels Polygon’s collaboration with Starbucks, showcasing a trend in integrating Web3 and NFTs into customer loyalty strategies, revolutionizing e-commerce and brand interaction.