Franklin Templeton’s CEO Jenny Johnson, a prominent figure in the asset management industry since 2020, highlighted the significant underestimation of Bitcoin’s influence by traditional financial institutions during her speech at the Wyoming Blockchain Symposium. Johnson, dedicating 30% of her workday to disruptive technologies like digital assets, emphasized the immense transaction volume of the Bitcoin blockchain, which processed over $36.6 trillion in 2023, dwarfing the combined efforts of Mastercard and Visa.

Under Johnson’s leadership, Franklin Templeton has made decisive moves into the digital space, launching the pioneering OnChain U.S. Government Money Market Fund and recently proposing an ETF, EZPZ, to give investors broader exposure to digital assets. These initiatives showcase the company’s commitment to integrating blockchain technology into traditional financial frameworks, setting a new standard for asset management.

Source