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Asian food giant DDC Enterprise has partnered with Hong Kong-based Web3 venture firm Animoca Brands to expand its Bitcoin treasury. As part of a non-binding agreement, Animoca will provide up to $100 million in BTC to support DDC’s yield enhancement strategies. Animoca Co-Founder and Executive Chairman, Yat Siu, will also join DDC’s newly formed Bitcoin Visionary Council to help shape its crypto initiatives.
DDC previously secured capital commitments of up to $528 million for its Bitcoin strategy and currently holds 368 BTC, valued at $43.3 million as of July 7. This marks a 48.3% increase in BTC yield compared to its mid-June purchase, highlighting the company’s growing focus on digital asset investment.
DDC CEO and Founder, Norma Chu, called the partnership a transformative step, reflecting a shared vision to accelerate Bitcoin’s role as a leading monetary asset. Yat Siu added that the collaboration will enhance blockchain innovation and maximize the value of Bitcoin through strategic cooperation.
