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Walmart’s majority-owned fintech firm OnePay is preparing to roll out cryptocurrency trading and custody services on its mobile app later this year, according to sources familiar with the matter. With the support of startup Zerohash, the company will enable customers to buy, hold, and trade bitcoin and ether, marking a major step in its effort to become a U.S. “super app” for digital finance.
Founded in 2021 with Ribbit Capital, OnePay has steadily expanded its offerings, including savings accounts, credit and debit cards, buy now, pay later loans, and even wireless plans. The addition of crypto would allow users to convert digital assets into cash and use funds for everyday purchases or bill payments, putting it in direct competition with PayPal, Venmo, and Cash App—all of which already feature crypto options.
The timing underscores growing mainstream adoption of digital assets, as major banks and fintechs expand into the sector. OnePay’s integration with Walmart’s checkout ecosystem, which reaches 150 million U.S. shoppers weekly, could give it a powerful edge as it moves into the crypto space.
